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Loyalty Miner for Automotive In-Market Monitoring

Introducing a new marketing platform, Loyalty Miner, for automotive marketers to monitor and identify when their customers are in the market to buy a car. Loyalty Miner can be utilized with retail and service customer databases to maximize an auto dealer’s marketing reach. The key features of the marketing platform are the dealer alerts generated […]

Eyes on FCRA Violations

Supreme Court Case to Watch

In a recent attorney/client letter, Covington & Burling LLP, alerted their clients of a case that could have far reaching implications for businesses that work with consumer information and/or become targets of class action legal proceedings. A class action lawsuit, Robins v. Spokeo, Inc., is […]

Top 4 Reasons to Use a List Broker

Typically if you cut out the middle man you get a better deal in most business circumstances, except when it comes to buying direct marketing lists. Why buy your marketing lists with a third party provider rather than directly from a list owner and/or management company?

Simply put, list brokers or data wholesalers, such as Endless […]