Direct Marketing Blog

Loyalty Miner for Automotive In-Market Monitoring

Introducing a new marketing platform, Loyalty Miner, for automotive marketers to monitor and identify when their customers are in the market to buy a car. Loyalty Miner can be utilized with retail and service customer databases to maximize an auto dealer’s marketing reach. The key features of the marketing platform are the dealer alerts generated […]

Eyes on FCRA Violations

Supreme Court Case to Watch

In a recent attorney/client letter, Covington & Burling LLP, alerted their clients of a case that could have far reaching implications for businesses that work with consumer information and/or become targets of class action legal proceedings. A class action lawsuit, Robins v. Spokeo, Inc., is […]

5 Strategies to Grow Auto Service Sales

Acquiring new customers is a challenge that all auto service related companies face. However, there has never been a better time to increase automotive aftermarket sales than now. According to POLK, new and used vehicle owners are holding on to their vehicle longer, which is increasing the need for repair and maintenance; their research shows […]

By |May 23rd, 2014|Automotive|0 Comments

Automotive Compliance in 2014

The promise of increased regulation in the auto industry by Uncle Sam is coming true in 2014. The Federal Trade Commission’s (FTC) Operation Steer Clear is in full effect and the result of their first sweep has netted them 10 auto dealers charged with deceptive advertising practices in the first month of the year. If you weren’t […]

By |May 21st, 2014|Uncategorized|0 Comments

Top 4 Reasons to Use a List Broker

Typically if you cut out the middle man you get a better deal in most business circumstances, except when it comes to buying direct marketing lists. Why buy your marketing lists with a third party provider rather than directly from a list owner and/or management company?

Simply put, list brokers or data wholesalers, such as Endless […]

How to use Auto Trigger Leads to Target In-Market Buyers

What are Auto Credit Trigger Leads?
Auto Credit Triggers are a type of Prescreened Credit Data from the major credit bureaus that can be used to market pre-approved offers of credit via direct mail or cold call efforts. As the name implies, a credit trigger is a credit related event that causes a change in credit […]

By |July 31st, 2012|Automotive|0 Comments